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Skin365 Family Story: What do we do every day in marketing?
Skin365 Family Story: What do we do every day in marketing?

Behind every post you see on the fanpage, every neat set of product photos on the website, or every weekly livestream session is prepared a long time in advance by a small group - us, the Marketing team of Minh Cosmetics - Skin365.vn.

📌 Thao Uyen - Marketer

In the team, people often call Uyen with her "alias" Nhun - because her style is just right. Calm, nodding and dancing to the music every time he comes up with ideas for a new campaign.

Nhun's standard working day usually starts with:

  1. Check which products are most interested in by customers
  2. Schedule upcoming promotions, ensuring the right time - the right need - the right type of customer or "when you're about to buy, you see a sale"
  3. Update deals on the website, make sure you see them immediately, no need to search for eye strain

Receive features face:

  1. Always have a cup of Saigon milk coffee on hand
  2. Eat very healthy: brown rice, mushrooms, salad, fruit...

Especially, because according to I have a healthy diet, so sometimes... when I sit down to prepare a deal, my blood pressure drops slightly. But then she was still alert and had time to get a good deal before 8pm as if nothing had happened.

If you see a deal appear right when you are about to buy, or are wondering and the code appears to save you, then it's not AI - it's Nhun, waiting since the afternoon.


📸 Thuc Vy - Media

Vy is the character behind every product photo that makes you say:

"Why does this lipstick look so pretty in pictures, buy it now!"

Vy doesn't just take beautiful photos, she takes photos so you can see once and understand: "Ah, that's the texture, it suits my skin".

Vy's day might include:

  1. Place the light – set up the background – arrange 3 bottles of toner to choose a satisfactory shooting angle
  2. Update new arrivals, summarize products from time to time
  3. And importantly... the file names are not messed up (thank you very much, team)

Vy is also the person who always orders the first milk tea every Happy Drink Day, and if you see Vy drinking coffee one day, you know that day... deadline is on deadline.


🎨 Minh Trieu – Designer

See the neat and beautiful sale banner on the home page?

The poster printed at the store is sharp every centimeter?

All are “files sent by Trieu”

Trieu's daily work sounds light:

  1. Designing banners for the web, social – all sizes from horizontal, vertical, square, and round
  2. Making templates for posters, vouchers, standees,... and then having to align the margins - balance the text - compare colors
  3. Check the color of each product, making sure "the right skin tone, right mood tone appears on the picture"
  4. Keep the brand identity consistent – look and know "this is Minh Cosmetics - Skin365 and no one else"

But you know what?

Trieu does it all with max volume remix music in his headphones.

Not to "thrill" – but because: “must have jerky music to create a beautiful design.”

(The team has not tested it scientifically, but confirms the effectiveness)


🎥 Lan Anh - Streamer

Lan Anh is the "familiar face" that you often meet on Skin365's livestream. As for the team, we call her the "deal hunting ambassador", or more simply:

That woman - the one who goes on air every night to whisper and ask: 'What does your skin need?'

Lan Anh's job is not just to sit in front of the camera and read prices.

She is the person:

  1. Quickly grasp the trends that customers need: which sunscreen is hot in the dry season, which serum is the best moisturizer in the dry season
  2. Prepare the consultation script carefully: say it so that customers understand its uses - don't get confused in the middle of a jungle of cosmetics
  3. Work directly with brands to bring exclusive deals, gifts, and savings combos that are truly valuable
  4. “Party” livestream so that it is close, fun, and without pressure – but customers still understand and choose right product

Identifying features:

  1. Legendary catchphrase: “Milk tea, Matcha Latte, what about you, beauty?”
  2. Every time it goes on air... full makeup, neat hair, full of energy, even though I just ran 7749 jobs in the afternoon


👋 That is the story of Skin365's Marketing Team

We are not superheroes, but we are a team that knows how to coordinate well so that each deal is timely, each campaign is clear and each of your purchasing experiences is perfect 💚.

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